Playful Marketing

When it comes to the opportunities available to you for a successful “viral” or word of mouth campaign, the list is theoretically limitless. In reality, when you start adding costs, what really drives people, and existing communication methods into the mix, that list begins to become much shorter very quickly. …

More Viral Marketing Success Strategies

More Viral Marketing Success Strategies ” Exploits common motivations and behaviors ” Utilizes existing communication networks ” Takes advantage of others’ resources Exploits common motivations and behaviors A clever viral marketing plan will take advantage of common human motivations. For instance, what proliferated “Netscape Now” buttons and “Microsoft Bob” T-shirts …