How to Become a Successful Independent Artist or Songwriter

By far the most important skill to have if you wish to become successful with anything, is ATTITUDE. An old Chinese proverb once said, “90% of the journey towards success is over once you have stepped outside your front door.” The reason many people fail, is because they’d rather stay in and watch the TV. Of course, that first step outside is a philosophical one. As a musician or songwriter, you spend the vast majority of your time being creative. If you think that writing a great song, or playing an instrument well, is the hardest part of being a successful artist, you are wrong. Despite all the skills you need to know and perfect in order to make your music shine, these pale into insignificance compared with the hard work and other skills you will need to learn in order to record, market and sell your art successfully. Fortunately, …

VIRAL MARKETING: EPIDEMIC

Some people hate viral marketing and view it as a much-abused sales technique. This belief arises from the confusion many people have over the difference between viral marketing and so-called “junk e-mail” campaigns. In fact, many viral marketing schemes do rely to greater or lesser extent on getting individual users to forward e-mails out to large groups of other people. The key to avoiding this perception—which can and will eventually lead to methods to ban or at least stymie the effectiveness of viral marketing campaigns—is include offerings that have interest and value to the end-users, even those who choose not to participate. This is again one area in which the Hotmail campaign succeeded so very well because even people who did not sign up for the service were often getting benefits from being able to communicate with friends who otherwise might not have an e-mail carrier or account with which …