3 Unique Ways to Use Instagram to Generate More Leads

You probably are already using several different social media sites to reach out to your target audience and generate leads. However, are you utilizing your Instagram account to generate more leads? While you may be using the platform to engage with your existing audience, it could end up being an ideal channel for your business to generate more leads. Here are three unique ways that you can use your Instagram account to create more leads for your business. Target and Retarget A huge part of advertising on social media is user targeting. This allows you to make the most of your marketing budget by only enticing the users who are most likely to be interested in your products. When utilizing Instagram ads, you can use Facebook lookalike audiences and pixels to target the right users who have similar attributes to your existing customers. This feature on Instagram allows you to …

Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her. A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the …