Squeeze Pages With High Conversions

It is essential that you get your squeeze page right as it is the first step in your sales funnel process. It does not matter if your lead magnet is top notch as well as your email sequence if you can not capture the email address of your squeeze page…

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Ignore This Question and You Will Fail in Email Marketing (and All Other Forms of Marketing!).

I know it sounds crazy, I know it’s probably quite a revelation, but let’s get real here. Other people don’t exist to put dollars in your pocket. Unfortunately, so many marketers promote products and send out email updates with the opposite assumption. They think that the reason why people joined…

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Should You Keep Your Personality Out of Your Emails?

One of the most common dilemmas email list marketers face involves the question of personality. A lot of people are under the impression that they are not going to be taken seriously if their emails tend to be personal in nature. If you believe this, let me be frank with…

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