History And Viral Marketing

Perhaps due to the fact that the Internet is new, most people think that “viral” marketing is very recent and doesn’t have much of a history on which to draw. In fact the concept of viral marketing is actually ancient. Only the term and its modern application are new, though not as recent as you might think! The modern incarnation of viral marketing is normally attributed to Steve Jurvetson, a managing director of Draper Fisher Jurvetson, the founding VC investor in Hotmail and Kana, and previously an R&D engineer at Hewlett-Packard. The term “Viral Marketing” is almost ten years old now, and refers to a new incarnation of “word of mouth” advertising, a technique that’s existed since time began. How does “word of mouth” advertising classify as “viral” marketing you ask? Well think about it. The concept of viral marketing is that it perpetuates itself though existing (low or no …