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Since its inception, there have been some wildly successful viral marketing campaigns… and some not so successful. However, let’s not focus on the negative. Let’s take a look at three viral marketing campaigns that not only worked, but serve as examples of the best viral marketing success stories to date.…
More Viral Marketing Success Strategies ” Exploits common motivations and behaviors ” Utilizes existing communication networks ” Takes advantage of others’ resources Exploits common motivations and behaviors A clever viral marketing plan will take advantage of common human motivations. For instance, what proliferated “Netscape Now” buttons and “Microsoft Bob” T-shirts…