Vira Marketing Audience Segmentation Defined

When referring to a viral marketing audience, we should define further what is meant by “segmentation.” The concept of audience segmentation, especially in social marketing such as the WIC campaign I mentioned earlier or the ongoing “Click it or Ticket” seat-belt campaigns, is that not all consumers are alike. Each…

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More Viral Marketing Success Strategies

More Viral Marketing Success Strategies ” Exploits common motivations and behaviors ” Utilizes existing communication networks ” Takes advantage of others’ resources Exploits common motivations and behaviors A clever viral marketing plan will take advantage of common human motivations. For instance, what proliferated “Netscape Now” buttons and “Microsoft Bob” T-shirts…

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Hybrid E-mail Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known…

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