How You Can Make the Most Out of Your Social Media

  Social media is a powerful tool that smart entrepreneurs learn to take advantage of and use to their fullest ability. There are many different ways that you can ensure that you are getting the most out of your social media and getting the best return on your investment. Focus on Important Days Throughout the Year The important days that occur throughout the year give you content topics you can write on and if you have an editorial calendar they make an excellent addition. Figure out how you can connect your brand to those important days. Use Dark Posts to Hide Facebook Ads We are constantly being told that we need to make sure we have a social media presence so the use of dark Facebook post sounds contradictory. Some top brands have enjoyed great success when they publish posts that do not reach the newsfeed of their fans until …

Should You Pay For Social Media Traffic?

Getting organic traffic from social media is obviously ideal because you’re getting free traffic and free brand exposure. However, in some cases, you may need to consider paying for social media traffic. Should you do it or not? There are advantages to social media advertising. For one, you get to reach more than just the people who are already following your page or profile. In fact, if you so desire and if you have the budget to match, then you can reach every single user on the platform! Of course, it’s not a very wise decision simply because you’ll also be reaching people who have no interest in your niche or industry. The point is that if you want to reach all those people beyond your existing network, then you certainly can. Another advantage is that you don’t need to wait for your followers to grow organically. Doing so takes …