Vira Marketing Audience Segmentation Defined

When referring to a viral marketing audience, we should define further what is meant by “segmentation.” The concept of audience segmentation, especially in social marketing such as the WIC campaign I mentioned earlier or the ongoing “Click it or Ticket” seat-belt campaigns, is that not all consumers are alike. Each…

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Generate Sales With E-mail Marketing

ike any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into…

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When To Call It Quits

Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing does not always work. This means that sometimes despite your best efforts, or sometimes in spite of your best efforts,…

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Target Your Email Marketing

In theory email marketing is not any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. The ability to reach your target audience and…

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