Creating a Viral Marketing Campaign

Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. Here are a few simple steps to follow that will guide you through the process of…

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Vira Marketing Audience Segmentation Defined

When referring to a viral marketing audience, we should define further what is meant by “segmentation.” The concept of audience segmentation, especially in social marketing such as the WIC campaign I mentioned earlier or the ongoing “Click it or Ticket” seat-belt campaigns, is that not all consumers are alike. Each…

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Blogging For Business: Things To Post In Your Blog

So you have already decided to do blogging for business. You have put up your blog to be able to reach more audience. Unfortunately, you cannot make up your mind as to what elements you must include in your page to make it effective. Here are some ideas that you…

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