Whether you like it or not, social media is here to stay.
As more and more people join various social media platforms, any business who’s not on social media is leaving a lot of money on the table.
You may think you only need a website so people will find you on Google.
But the truth is people use social media to find out what other people are saying about you and your brand.
These are the type of questions that your social media presence will answer! Here are the top 3 benefits of having a strong presence on social media:
1. Expand your brand reach and awareness
Have you ever heard of the words “going viral on social media”?
I bet you have. It basically means some content got shared many times over on social media.
Going viral means people loved that content and are letting their fans and followers know all about it.
Now, imagine if that was your content. Imagine just how many more people will get to know your brand!
If you just got a couple hundred thousand shares, that’s still a lot of traffic, right?
And best of all, you get all that traffic for free!
2. Establish a solid reputation in your niche or industry
There’s nothing quite like being recognized as a thought leader in your industry– someone that people look up to. Someone people find highly credible.
Of course, you can be a thought leader just by blogging on your website.
Social media can amplify your reputation to new audiences!
Potential customers will see you’ve got an active social media presence and will be more willing to do business with your brand.
3. Improve customer service
When people are out their complaints on social media, and you’re not on it, then you’re basically letting people bury you alive. You don’t want that to happen.
The best course of action that you need to take is to assuage your unhappy customer in their platform of choice.
You can reach out to them, apologize and give them options on how you can make it up to them.
You’ll end up with happy customers, and you’ll even impress other people who see your very public response on social media!
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A Step By Step Method To Get Free Massive Traffic From Facebook
With over 2 billion users logging in to Facebook every single month, the potential to drive massive traffic to your website is huge if you know how to use the platform to your advantage.
In this article, you’re going to learn 5 easy methods to drive massive traffic from Facebook to your website!
1. Set up a fan page
Setting up a fan page is a must if you want to build your brand on Facebook.
When you set up your page, make sure you use a banner image that will showcase your branding.
You can add your brand’s logo, tagline, and colors to the banner image to make it your own.
2. Post consistently on your page
Consistency is important if you want to grow your fan base on Facebook. Post valuable things on your page.
3. Ask your followers to share your content with their followers
If you’re providing plenty of value to your followers, then there’s nothing wrong if you ask them to share it with their friends as well especially if you know they’re going to benefit from it.
4. Set up contests on your page and give away free stuff
People love free stuff. Let your fans and followers know you’re giving away something useful on a specific date.
Tell them they have to click on a link to your website so they can join the contest. Announce the winner on your page. Make sure to tag them in your post.
Then ask the winner to take a photo of their prize as proof they actually won it.
5. Include a link to your website on your posts
Of course, it should be mandatory that you include a link to your website even if your fan page already has your site address on it.
People will only see your page if they actually click on through to your page.
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