Since its inception, there have been some wildly successful viral marketing campaigns… and some not so successful. However, let’s not focus on the negative. Let’s take a look at three viral marketing campaigns that not only worked, but serve as examples of the best viral marketing success stories to date.
The Hotmail History
If you are familiar with viral marketing, then you know Hotmail is responsible for its creation. That’s right, with no Hotmail, there was no viral marketing. It all began with a link that the Hotmail team decided to place in the footer of their email messages. Every Hotmail email included a call to action for the recipient to click the link, and create their own free web-based email account. The service grew like wildfire and Hotmail accounts were popping up everywhere. This is viral marketing at its best.
Gmail Follows Suit
Google took notice of Hotmail’s success and a few years later, began to offer their own answer to email – Gmail. The catch was the only way to signup for a Gmail account was by invitation only. Each user had the ability to invite 10 additional users, and so on. Eventually, the free web-based email service became available to the masses, sans invitation only limitations.
Justin Bieber has become a teen pop sensation, and it’s all thanks to YouTube. After winning a local talent contest for his singing prowess and boyish good looks, the teenage boy posted his performances on YouTube. Preteen and hormonal teenage girls everywhere not only liked his videos, but went crazy for them. Bieber is now a multi-millionaire after the music industry powers that be recognized his star power. And it was all thanks to viral marketing.
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